Blaze Pizza Increases Foot Traffic & Visibility with Arrow Dancer LED Blowers

Case Study: How Arrow Dancer Transformed Marketing Strategy for Blaze Pizza – Boosting Visibility and Sales with Innovative Air Dancers

By Linnea Allan Guide Comments Off

🍕📈 How Blaze Pizza Skyrocketed Foot Traffic & Sales with the Secret Weapon of Arrow Dancer LED Blowers! 🎉

Client:
Business Name: Blaze Pizza
Location: Oakwood Plaza, Columbus, OH

Overview:
Blaze Pizza, a fast-casual pizza chain known for its artisanal pizzas made with fresh ingredients, had gained a loyal following in Columbus, OH. However, despite their delicious menu and enthusiastic customer base, the restaurant was struggling to keep up with the increasing competition in the area. The location in Oakwood Plaza was surrounded by major chain restaurants, retail stores, and a high volume of foot traffic, making it challenging for Blaze Pizza to stand out.

To tackle this challenge, Blaze Pizza needed a fresh, eye-catching approach to attract more customers to their storefront and distinguish themselves from the competition. They sought an affordable yet impactful solution that would bring attention to their location without incurring high marketing costs.

Objective:
Blaze Pizza wanted to boost visibility and foot traffic in Oakwood Plaza, especially during peak hours when nearby competitors also drew in crowds. The objective was to increase brand recognition, attract new customers, and create a fun, memorable experience for existing customers without the need for expensive marketing campaigns.

Solution:
After exploring a variety of marketing options, Blaze Pizza partnered with Arrow Dancer to launch a dynamic advertising campaign featuring Arrow Dancers at the storefront. They selected 16ft and 20ft Air Dancers with integrated LED blowers to ensure maximum visibility from both pedestrians and vehicles. These Air Dancers would dance with movement and vibrant colors, adding a playful and attention-grabbing element to the location.

The Arrow Dancers were strategically placed outside the restaurant, allowing them to be easily visible to passing drivers and pedestrians. The LED lights provided a dynamic visual experience, and the motion of the Air Dancer created a sense of excitement and urgency, making it impossible for potential customers to ignore.

Challenges Before Implementation:

High Competition: Blaze Pizza was situated in a highly competitive area with several established restaurants nearby, making it difficult to stand out.
Limited Budget for Marketing Campaigns: With tight marketing budgets, Blaze Pizza had to find an innovative solution that was both effective and affordable.
Need for Attention-Grabbing Marketing: The restaurant needed a creative, interactive way to catch the attention of potential customers, especially those passing by in their cars.

Results After Installation:
After the Arrow Dancer was installed, Blaze Pizza experienced a significant improvement in foot traffic, brand awareness, and customer engagement. Here’s how the Arrow Dancer made an impact:

Increased Foot Traffic and Visibility: The 16ft and 20ft Arrow Dancers with LED blowers immediately attracted attention from passersby. Within the first week of installation, Blaze Pizza reported a 30% increase in foot traffic during the lunch and dinner hours. The dynamic movement of the Air Dancer drew in people from several blocks away, who could not miss the colorful, fun display. Pedestrians walking through Oakwood Plaza were especially drawn to the vibrant LED lights, leading to an increase in walk-in customers.
Boosted Brand Recognition: Blaze Pizza became more visible in Oakwood Plaza, thanks to the vibrant LED lights and high-flying Arrow Dancer. The distinctive design of the Arrow Dancer drew attention and set the restaurant apart from nearby competitors. Whether it was day or night, the LED lights ensured that Blaze Pizza remained visible to potential customers at all hours, creating stronger brand recognition and recall.
Increased Customer Engagement: The Arrow Dancer was an instant hit with the local community. Customers started taking photos with the Air Dancer and sharing them on social media, tagging Blaze Pizza in their posts. This organic social media exposure created buzz and excitement, reaching new customers who had never considered Blaze Pizza before. Social media interaction increased, leading to more word-of-mouth referrals.
Cost-Effective Marketing: Blaze Pizza found the Arrow Dancer to be an affordable and highly effective marketing tool. Compared to traditional advertising options, such as print ads or billboards, the Air Dancer required a much smaller investment and provided greater returns. The energy-efficient LED lights also reduced operational costs, while the low maintenance and durability of the product ensured that it could be used continuously for months without issues.
Long-Term Impact and Customer Loyalty: The Arrow Dancer not only helped Blaze Pizza increase foot traffic, but it also played a role in building customer loyalty. People began to associate the fun, vibrant atmosphere with the restaurant, and it became a local hotspot for families, friends, and tourists. The ongoing visibility helped Blaze Pizza maintain its position as one of the top dining choices in Oakwood Plaza, contributing to increased sales over the long term.

Testimonial from the Client:
“We were looking for an affordable way to draw attention to our location, and the Arrow Dancer delivered exactly what we needed. The moment we set it up, we saw more people coming through the door. The LED lights added a fun, festive vibe that made our restaurant stand out even more. Customers started taking pictures, and social media buzz skyrocketed. It’s become a local landmark, and we’ve seen a solid increase in sales. We couldn’t be happier with the results!”
– Mark Thompson, Manager, Blaze Pizza, Oakwood Plaza, Columbus, OH

Conclusion:
The Arrow Dancer proved to be a game-changing marketing tool for Blaze Pizza, significantly increasing visibility, foot traffic, and customer engagement. The combination of motion, LED lights, and the vibrant colors made it impossible for potential customers to ignore the restaurant, while the low cost and energy efficiency made it a perfect fit for the restaurant’s marketing budget.

Key Takeaways:

Arrow Dancers are an effective and affordable promotional tool for businesses looking to increase visibility and attract attention in a competitive marketplace.
The LED lights and dynamic movement of the Air Dancer created a fun, energetic vibe that helped Blaze Pizza stand out from nearby competitors.
The low cost, durability, and energy efficiency of the product made it an attractive option for businesses with limited marketing budgets.

Want to Increase Visibility for Your Business?
Contact Arrow Dancer today to find out how our products can help you boost foot traffic and stand out from the competition. Get started on your own success story with an Arrow Dancer now!